As we step into 2021 with a collective deep breath of hope, cautious optimism and an equal amount of trepidation for the unknown, we also have a huge amount of knowledge and experience to fall back on, as we push forward with our business plans. Taking the long view With such a rollercoaster of news, …
Leadership has been a hot topic in November with presidential elections and many outstanding examples of where high profile individuals around the world have led the way displaying inspiring and proactive leadership skills, whilst navigating the global pandemic. In this months newsletter we focus on the emerging priorities for business leaders and what learnings will …
It has been a chaotic year for us all in many differing ways, with the challenges faced by business leaders never so pronounced, or widely experienced. As 2020 draws to a close, we take a look at what has changed when it comes to leadership, highlighting the skills and qualities we believe successful leaders will …
Happy Halloween! As we move forward towards the end of 2020, the only certainty is that there will be change. For some this prospect is daunting, but for others as Joe predicts by embracing it and investing time in business planning, there will be opportunities to unlock latent demand and start 2021, with our best …
September has flown by, with Business planning continuing to be the primary focus for many of our clients, as they adapt to the twist and turns of changing rules, updates to government financial support and changing consumer behaviours. This month Joe offers advice to inform decisions around the timing of marketing activity, whilst Nicky shares …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …
This month we discover the hidden benefit of PR in creating long term value from your spend and offer tips to maximise your marketing budget. We are delighted to welcome new member Ali and announce the first Collaborative Open House event where we’ll share knowledge, answer questions and hopefully reduce the membership of the 4 …
Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …
Why PR is the best place to invest your marketing spend Read More »
This month we focus on Collaboration, which is at the heart of what The Sussex Collaborative is all about. We are thrilled by the support and encouragement we have received since our launch, so wish to take this opportunity to extend a massive Thank You to all our followers and clients. Better together? In …
Introduction By definition, business collaboration is creating purposeful connections, both internally and externally, to achieve goals or solve problems through sharing varied skill sets, strengths, and perspectives. Having established The Sussex Collaborative in March 2020, some may think there would never have been a worse time to be starting out. However, 5 months on and …
The green shoots of optimism are slowly appearing as we start a new month, with business focus shifting towards revival and adapting to meet the new needs of customers and teams, as the emerge from lockdown. This month we focus on resetting business plans, collaboration and new solutions helping businesses to ensure they have a …
“We are delighted to be launching the collaborative, at a time when local businesses and consultants are starting to plan for the loosening of lockdown and reopening their doors”
Welcome to the first Sussex Collaborative newsletter – The Hothouse “The Hothouse – a place or environment in which people are taught to develop skills and knowledge” Cambridge Dictionary Each month we will be discussing hot topics facing business owners across the region. We will share solutions to a handful of business challenges and bring …
Geoff Keeling shares his thoughts and self evaluation having just completed his first year working as a leadership, teams and sales development consultant at www.geoffkeeling.com In a conversation with Nicky Macfarlane, his co-founder of The Sussex Collaborative, Geoff captures his key experiences as a brief guide for people thinking of starting out on their own. …
The journey of a consultant in year 1 of trading Read More »
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …
The 5 questions to definitely ask your Marketing Director Read More »
