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Why PR is the best place to invest your marketing spend

Author: Lynsey Devon (Founder & Chief Executive of Heaven Publicity and member of The Sussex Collaborative) shares her experience of managing a PR agency through Covid-19 and why now its time to invest more in Public Relations. The role of PR has been around for more than 100 years, but yet many people still aren’t …

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Collaboration

Is Collaboration the new key to success?

Introduction By definition, business collaboration is creating purposeful connections, both internally and externally, to achieve goals or solve problems through sharing varied skill sets, strengths, and perspectives.  Having established The Sussex Collaborative in March 2020, some may think there would never have been a worse time to be starting out.  However, 5 months on and …

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Future planning

The journey of a consultant in year 1 of trading

Geoff Keeling shares his thoughts and self evaluation having just completed his first year working as a leadership, teams and sales development consultant at www.geoffkeeling.com In a conversation with Nicky Macfarlane, his co-founder of The Sussex Collaborative, Geoff captures his key experiences as a brief guide for people thinking of starting out on their own. …

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Marketing Strategy

The 5 questions to definitely ask your Marketing Director

Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative In other words, what the CEO should ask and what the Marketing Director should know before signing off the annual marketing budget! Introduction I’ve written this resource to be freely available through The Sussex Collaborative. It is a framework I’ve developed …

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Business plan

10 steps to reshaping your business.

Are you thinking about what’s next for your business, or just want to sense check your current plans? With cash flow the immediate challenge for business owners and leaders during an economic downturn, the need to reshape operating models, rebuild financial plans and renew the focus of teams working virtually, will be a priority to …

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Planning process

How to strengthen your business during a crisis

Just when you think you’ve seen it all – along comes something that despite being entirely predictable, has quite literally stopped the world. We know that life will get back to normal, we just don’t know when and what the new normal will look like. Here’s our guide to coping with a crisis – adapted …

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Business health check

Welcome to The Sussex Collaborative

The Sussex Collaborative was founded in early 2020, based in Horsham, becoming part of the strong and vibrant business community across Sussex. “Having previously worked together Joe, Geoff and I identified an opportunity to combine our experience, knowledge and individual networks to create a collaboration of business specialists, offering comprehensive practical business support and advice …

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