Do you have a clear plan for where you want to take your business in the mid to long term? Creating and maintaining a documented business plan, is a sure way to achieve the goals you have for your business. Nicky Macfarlane (FCIM) and Joe Lynch F CIM discuss business planning and how important it is to clearly …
Lynsey Devon of Heaven Publicity joins Joe Lynch to discuss how PR is a fantastic way to make brands more credible by gaining 3rd party endorsement, to promote your products and services. Lynsey shares how she has supported her clients, get the timing right of their messages over the last 12 months to grow awareness …
Did you know PR is a great investment when building your brand Read More »
As the green shoots of spring start to appear, along with news we could be nearing the end of lockdown, there is a growing sense of relief and optimism we can now confidently move forward and plan with greater certainty. Heading into March, it’s time therefore to take a fresh look at how we work …
Do you understand your customers enough? Knowing what to promote to them when or the best time to contact them? Implementing a CRM into the business is a valuable investment and one which will benefit more than just the marketing team. Whether your business objective is to grow, increase the frequency of customer purchases, or …
Due to come into force on 6th April 2021, the changes to IR35 will have implications for the self employed and those businesses using their services “Off- payroll”. Designed to ensure the self employed are paying the right levels of tax, the onus has now transferred to the company who ultimately pays them. Ask …
Where do you draw your energy from? This January we have been focusing on positivity and re-energising ourselves in both our personal and business lives. Find out how we each stay fully charged, tips for keeping your team buzzing and how to make sure your marketing meetings stay fresh. Where we get our energy! We …
It isn’t surprising that leaders are finding it challenging to boost the energy levels of their team right now. In the spirit of collaboration, we thought it would be useful to share a few simple ideas easily forgotten for maintaining an energised team and also find out what is working for you and your teams, …
We each draw our energy from many different sources as we navigate our personal and professional lives. But as we found out there are common themes for us as a group…
One of the most effective workshops that I have ever run for a marketing team, was one that didn’t go to plan. Not even slightly. You can picture the scene, it is early Friday morning and the team file into the meeting room, after an evening of “team building” around the Brighton Lanes, coffee’s in …
As we step into 2021 with a collective deep breath of hope, cautious optimism and an equal amount of trepidation for the unknown, we also have a huge amount of knowledge and experience to fall back on, as we push forward with our business plans. Taking the long view With such a rollercoaster of news, …
Leadership has been a hot topic in November with presidential elections and many outstanding examples of where high profile individuals around the world have led the way displaying inspiring and proactive leadership skills, whilst navigating the global pandemic. In this months newsletter we focus on the emerging priorities for business leaders and what learnings will …
It has been a chaotic year for us all in many differing ways, with the challenges faced by business leaders never so pronounced, or widely experienced. As 2020 draws to a close, we take a look at what has changed when it comes to leadership, highlighting the skills and qualities we believe successful leaders will …
Happy Halloween! As we move forward towards the end of 2020, the only certainty is that there will be change. For some this prospect is daunting, but for others as Joe predicts by embracing it and investing time in business planning, there will be opportunities to unlock latent demand and start 2021, with our best …
September has flown by, with Business planning continuing to be the primary focus for many of our clients, as they adapt to the twist and turns of changing rules, updates to government financial support and changing consumer behaviours. This month Joe offers advice to inform decisions around the timing of marketing activity, whilst Nicky shares …
Author: Joe Lynch of Joe Lynch Consulting – on behalf of The Sussex Collaborative. A lot of the clients I’m working with at the moment are quite rightly focusing on their marketing investments as they emerge from varying degrees of lock down and business interruption. Making sure that every pound spent is working as hard …
